Apple growers, marketers and retailers may be able to
Apart from flagships Kiwifruit and wine, NZ horticulture exports are seldom high profile. But look closer: in the year to March 2006 horticulture exports quietly hit $2.3 billion. That’s 7% of all NZ exports and a huge $100 million gain on the previous year. Strong growth owes much to ground-breaking new products, where HortResearch takes a driving role.
The humble spud no longer. Sequencing the potato genome will open the way to potatoes with better nutritional value, colour and flavour, powering New Zealand’s $80 million export market. Crop & Food Research scientists are part of a $36 million study involving 8 countries.